Calculating Freezepoints in the Field

Coolants are often not a high priority when it comes to preventative maintenance of vehicles—from personal vehicles to transport trailers, farm equipment and more. To enhance customer knowledge of the issue and promote Chevron as the competitor that will help operators understand what they can do to prevent downtime, Chevron developed a system of marketing materials around the topic, including the Freezepoint Calculator: a helpful tool that aids operators by automatically doing the complex calculations required to determine whether coolant maintenance is required—all from a single screen.

UX/UI Designer

Designed at Quarry

Digital Ecosystem

Before jumping into user flows, we needed to understand the ecosystem in which the tool resided in order to craft a consistent experience across all touchpoints, eliminate repetetiveness, and ensure the tool delivered what the messaging said it would. In stakeholder interviews, I uncovered the business goals and the larger persuasion strategy intended to lead a prospect from awareness to purchase that enabled me to create a tool that both helps the user while providing marketing value for Chevron. The first step was mapping the ecosystem.

User Flows

Equipped with the business goals the tool was a part of accomplishing, I then interviewed Chevron's subject matter expert to learn the logistics, motivations, and pain points surrounding the typical experience operators have when checking and adjusting their antifreeze concentration and moved on to creating a user flow.

While sometimes you have enough information to create a user flow in context of a screen, in this particular case it was necessary to create a flow agnostic of screens to first focus on the features of the tool and ensure we captured the complex nature of the calculations in the simplest way possible.

Sketches, wireframes, and UI

Having done the requisite discovery and strategy work to understand the requirements, wireframing came naturally. Due to the complexity surrounding the inputs and variations required for the calculations, each step of the way we asked ourselves how we could simplify the interactions until we arrived at the solution that most effectively reduced the perceived and real complexity of the tool by:

Outcome

By designing and delivering a simple, comprehensive, well-designed calculation tool, prospects and customers of Chevron are able to complete their work faster, improve the durability of their vehicles, and ultimately reduce downtime for their business.

And in the process, Chevron demonstrates its trustworthiness and attention to customer care by providing experiences that make their customer's lives easier.

Win-win.

People-First
Website Design

Graebel came to us with the desire to update its flagship website to better reflect their strong global position in the industry and signal the exceptional experiences Graebel provides its client and their assignees worldwide everyday.

Website strategy and design

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Calculating Freezepoints
in the Field

The Freezepoint Calculator helps vehicle operators understand when coolant maintenance is required by performing complex calculations in an easy-to-use interface.

Digital tool

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Reducing Barriers
in a Contact Form

With UX best practices and marketing requirements at odds, Windstream Enterprise's new contact form design ensures that the form itself is not contributing to abandonment.

Contact form experience

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Chevron Navigation Redesign

If a user can't find what they're looking for or perceive the experience as too complex, they'll find another site that's easier, meaning that Chevron was actively losing prospects because of their menu design. And that's where the problem-solving began: simplifying the information architecture that informs the primary navigation.

Navigation UX design

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Nature informs the
triple bottom line

Learning from nature was the key to building a sustainability roadmap for Quarry.

Biomimicry investigation

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eQo Green
Team

As Quarry's Green Team Lead, this self-led role involved leading a lean team of Qmates dedicated to and passionate about environmental sustainability in the pursuit of educating employees and advancing Quarry's processes towards sustainability.

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Welcome

I am Eve

I am a graphic designer and front-end web developer who specializes in branding and digital design. I am a life-long learner and my current pursuit is in Biomimicry and its applications for graphic design.

For the sake of focus.

My design mantra, "For the sake of focus" is derived from a longer quote, "Minimalism is not subtraction for the sake of subtraction. Minimalism is subtraction for the sake of focus." (-unknown) It's easy to design for the purpose of arbitrarily making content pretty. I design for the purpose of honouring content by using design to enhance the focus of the message.

Interested in hiring me?
Shoot me an email: eve@whillier.com

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Design Excellence in Typography

This Mars calendar series was featured in the Spring '15 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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Design Excellence in Innovation Space

Working on a multidisciplinary team, we researched and ideated through proof of concept a drone capable of restoring communication infrastructure over an area where a natural disaster has taken out communication. Our work was chosen to receive an award in Design Excellence.

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Design Excellence in Illustration

Drawn, painted and then illustrated, this glass complex object was featured in the Spring '15 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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Design Excellence in Letterform

Sketched, painted, and illustrated from scratch, Utopian was featured in the Fall '14 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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