Biomimicry Investigation

In 2020, Quarry set an organizational goal to achieve purpose-driven growth by growing their triple bottom line: people, planet, profit. Biomimicry—an approach to innovation that looks to the natural world to inform sustainable human solutions—could solve each of those three challenges, and I saw an opportunity to explore how the discipline could enable Quarry to grow in the "planet" category—an opportunity Quarry's executive leadership team jumped on.

Biomimicry Consultant
Green Team Lead

As the Green Team Lead within Quarry's organization (a role I took on in addition to UX Design), I saw a unique opportunity to apply my MSc in Biomimicry to helping Quarry solve for the protection of the planet through their business practices. After presenting a comprehensive proposal to the organization's leaders, they agreed to a biomimicry investigation that aimed to answer the question, "How might Quarry's business practices emulate the natural environment to contribute to a stable human-ecosystem equilibrium?"

The investigation was the first step in understanding what a business committed to the triple bottom line could look like. It approached the challenge through the lens of biomimicry—for who better to teach us how to fit in on this planet than nature itself?

By engaging in the Biomimicry process, Quarry was able to learn how their business practices compared to those of natural ecosystems. The comparison resulted in an abundance of opportunities for Quarry to act on to shift towards environmental sustainability and focused on the following goals:

Activities included stakeholder interviews, a BCorp Environmental Scorecard assessment, Life's Principles heuristic analysis, competitive benchmarking, and ecosystem mapping and leverage points.

Armed with the final report, Quarry’s executive leadership team was equipped to understand what it would take to truly commit to the planet and the steps they needed to take to get there and committed to advancing towards BCorp certification.

People-First
Website Design

Graebel came to us with the desire to update its flagship website to better reflect their strong global position in the industry and signal the exceptional experiences Graebel provides its client and their assignees worldwide everyday.

Website strategy and design

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Calculating Freezepoints
in the Field

The Freezepoint Calculator helps vehicle operators understand when coolant maintenance is required by performing complex calculations in an easy-to-use interface.

Digital tool

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Reducing Barriers
in a Contact Form

With UX best practices and marketing requirements at odds, Windstream Enterprise's new contact form design ensures that the form itself is not contributing to abandonment.

Contact form experience

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Chevron Navigation Redesign

If a user can't find what they're looking for or perceive the experience as too complex, they'll find another site that's easier, meaning that Chevron was actively losing prospects because of their menu design. And that's where the problem-solving began: simplifying the information architecture that informs the primary navigation.

Navigation UX design

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Nature informs the
triple bottom line

Learning from nature was the key to building a sustainability roadmap for Quarry.

Biomimicry investigation

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eQo Green
Team

As Quarry's Green Team Lead, this self-led role involved leading a lean team of Qmates dedicated to and passionate about environmental sustainability in the pursuit of educating employees and advancing Quarry's processes towards sustainability.

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Welcome

I am Eve

I am a graphic designer and front-end web developer who specializes in branding and digital design. I am a life-long learner and my current pursuit is in Biomimicry and its applications for graphic design.

For the sake of focus.

My design mantra, "For the sake of focus" is derived from a longer quote, "Minimalism is not subtraction for the sake of subtraction. Minimalism is subtraction for the sake of focus." (-unknown) It's easy to design for the purpose of arbitrarily making content pretty. I design for the purpose of honouring content by using design to enhance the focus of the message.

Interested in hiring me?
Shoot me an email: eve@whillier.com

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Design Excellence in Typography

This Mars calendar series was featured in the Spring '15 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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Design Excellence in Innovation Space

Working on a multidisciplinary team, we researched and ideated through proof of concept a drone capable of restoring communication infrastructure over an area where a natural disaster has taken out communication. Our work was chosen to receive an award in Design Excellence.

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Design Excellence in Illustration

Drawn, painted and then illustrated, this glass complex object was featured in the Spring '15 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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Design Excellence in Letterform

Sketched, painted, and illustrated from scratch, Utopian was featured in the Fall '14 gallery of design work and chosen by a panel of judges to receive an award in Design Excellence.

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